April 2021 Feature Story - Katie Wadhams

Katie Wadhams | Stylist | Lovely Bride Rochester


Katie owns and operates the beautiful Lovely Bride branch out of Rochester, NY and she carries some of the most unique and gorgeous gowns.


I've worked with Katie on multiple projects and she never ceases to amaze with the creativity and uniqueness in her collection of bridal gowns. Even better, she is such a sweet soul and is always amazing to collaborate with.


Check out her story below and some of the beautiful designs she's brought to my shoots.


Enjoy her story below.


Tell us about yourself - Where are you from and what did you wish to be/do when you grew up?

I’m originally from the Finger Lakes area. I went to college for communications and then lived in New York City for most of my 20s and early 30s working in marketing for national retail brands. I don’t think I knew what I wanted to do when I grew up! I just fell into marketing and happened to be good at it.


Lauren Victoria Photography

What brought you to where you are today?

I became totally enamored with the retail industry when I was in NYC and always wanted to have my own boutique but struggled to figure out how I could do that in a unique way. When I decided to move back upstate to be near family, my mother reminded me how much I’ve always loved wedding dresses and the rest is history!


What do you do professionally?

I’m the owner of Lovely Bride Rochester so I work really hard every day to make wedding dress dreams come true.


Lauren Victoria Photography

What is the number one struggle you find in owning and running a business?

My biggest struggle is giving myself permission to take off my “business owner” hat sometimes and just focus on being a mom, wife, friend – and taking a little time for myself.


What does a day at work look like?