December 2020 Feature Story: Steve & Renea Rennoldson

Steve & Renea Rennoldson | Venue Owners | Wrens Roost Barn

We first worked with Steve and Renea for our Summer styled shoot in June 2020. As soon as I drove on the property, I knew it was a special place. Since then, I’ve worked multiple weddings there and each one was absolutely breathtaking. The views alone were outstanding which makes for amazing photos.

Steve and Renea are so great to work with and the care they put into the property is amazing. I’m so excited to check out their new property, which they recently announced, and all of the future endeavors they embark on.

Larkin and Trevor Photography

Enjoy their story below.

Tell us about yourself - Where are you from and what did you wish to be when you grew up?

We're both from Naples, NY. As a young boy I wanted to be a cowboy/secret agent ala James West in "The Wild Wild West."

What brought you to where you are today?

An unwavering devotion to family brought us to where we are today. The love and support of our families and our desire to return to and expand on that foundation has been the primary motivation for everything we've done.

What do you do professionally?

We are the fourth generation of Rennoldsons to operate a grocery store and we are entrepreneurs, having expanded into the wedding venue, rental, and property development arenas.

Larkin and Trevor Photography

What is the number one struggle you find in owning and running a business?

The taxation and regulatory environment in New York State is a constant source of aggravation.

What does a day at work look like?

Barely controlled chaos! Renea is overseeing the day-to-day operations of the supermarket: managing employees, trying to source needed products in a COVID-induced state of constant shortages, and handling social media and marketing. Add to that research and marketing for Wren's Roost Wedding & Event Barn and our newest venture, Wren's Woods ADK, texts and phone calls from our three daughters, and you've got quite an exhausting day. I usually start at Wren's Roost to check on the property and facilities and deal with any issues. If it's wedding season it may mean mowing, landscaping, maintenance, cleaning, setup or teardown. A few times a week I'll pop in Rennoldson's Market to handle payroll, accounts payable, and any CFO/HR functions. Answering inquiries from the Knot, Wedding Wire, our website and our social media accounts is a constant process. I schedule and host tours of Wren's Roost and produce our rental agreements and invoices. On wedding days I open the venue, set up the ceremony site and dining tent, greet and assist vendors and clients, and then supervise/troubleshoot throughout the event.

Larkin and Trevor Photography

What do you spend the majority of your days doing?

The descriptions above are typical of most days.

What year did you start your business and how long did it take to acquire a consistent client base?

We started Wren's Roost in 2017 and were immediately successful through Facebook and word of mouth. Increased marketing efforts over the next couple of years has only grown our pool of prospective clients and brought us national (The Knot "Best of Weddings 2021") and worldwide ('s "Hottest New Venues in the World for 2019.")

What do you do to stay involved in the community?

Renea assists the Naples Open Cupboard, Operation Santa, and other local charities through Rennoldson's Market. We started, ran, and coached Naples Youth Soccer in 2009 through 2013.

Lauren Victoria Photography

What do you enjoy most about running your company?

The most enjoyable part of operating Wren's Roost is meeting young optimistic couples and working with them to create the weddings of their dreams.

Where do you see your business in 5 years?

We envision the day-to-day operations of Rennoldson's Market in the capable hands of others while we work to develop and run Wren’s Roost and Wren's Woods ADK.

Wrens Roost Barn (beginning stages)

What advice would you give to people your age looking to start their own business?

There aren't any shortcuts. Dreaming is important; doing is more important. If you're willing to take risks and work hard, you may be rewarded.

If a child walked up to you and asked for your advice and you only had a few minutes to give them your best tip, what would it be?

Don't look to others to provide for you. Make your own way. Create your own reality. Put your faith in the permanent things (God and family) and work hard to effect the things that you can.

Mindy Hulett Photo


Steve & Renea Rennoldson

Facebook: @wrensroostbarn

Instagram: @wrensroostbarn