February 2020 Feature Story: Katie Peck

Updated: Aug 10, 2020

Katie Peck | Vintage Rental Company Owner | She Rents Vintage

We organize seasonal styled photoshoots to help industry vendors stay on top of seasonal trends. These shoots typically include over 20 vendors. I love collaborating with local vendors and will hopefully be collaborating with Katie on our of our 2020 seasonal shoots!

Katie has a beautiful variety of vintage rental pieces perfect for any social or corporate event. If you haven't checked out her inventory yet, you should head on over to her website.

Like most vendors in the wedding industry, Katie found her love of vintage rental collecting through planning her own wedding. Through designing and creating her own pieces, she realized the need for a vintage rental company in her area.

Much to her surprise, she booked 30 events in her first year, which is unreal! That's a perfect example of finding your niche and gaps in the marketplace.

Enjoy her story below.

Tell us about yourself - Where are you from and what did you wish to be when you grew up?

I'm from Skaneateles, NY, where I live today. I used to say I wanted to be the first female President of the US (who knew it would still be possible to be the first!) and stuck with politics or lawyer until college where I got more confused and threw my hands up and decided I just wanted to experience life and travel.

What brought you to where you are today?

After graduating from college, I lived in Paris for a year where I worked as a nanny, this was a really influential time in my life. When I moved back to the US I decided to move to Colorado. There I attended culinary school, cooked in restaurants and eventually found myself in a desk job in HR. While I enjoyed my job I always felt stifled behind a desk and computer screen. After having 2 kids with my husband I felt stagnant and uninspired and decided to start She Rents Vintage. 

What do you do professionally?

I run She Rents Vintage full-time!

What is the number one struggle you find in owning and running a business?

Finding balance between work and family. It is so hard to manage my time when there is so much to be done, sometimes it feels like I work all the time! It's especially challenging in the busier months May-Oct where I basically disappear. This year my goal is to find a better balance!

What does a day in the office (or life of a boutique rental company) look like?

It's so varied! It's lifting heavy furniture, restocking glassware, doing dishes, maintaining a website, scheduling social media posts, bookkeeping, driving a heavy truck, purchasing new inventory, designing events and more!

What do you spend the majority of your days doing?

Depending on the day of the week it's split between caring for my almost 4 yr old who is not in school fulltime yet and responding to client emails and all the other business-related tasks I need to accomplish each day.

What year did you start your business and how long did it take to acquire a consistent client base?

I started my business in August of 2017. I was shocked to do nearly 30 events in my first calendar year and 80 in my second!

What do you do to stay involved in the community?

I am a member of the Skaneateles Chamber of Commerce and I consistently donate rentals for local non-profit organizations such as the Skaneateles Festival.

What do you enjoy most about being a boutique rental company?

I love the variety of my job! It's so much fun to search for inventory and to design lounge and table looks. 

Where do you see your business in 5 years?

I'd like to start offering pop up weddings and a small vintage retail shop!

What advice would you give to people your age looking to start their own business?

Go for it! So much of starting a business is about taking risk, figure out your concept, do market research and go for it. Seriously, you can do it!

If a child walked up to you and asked for your advice and you only had a few minutes to give them your best tip, what would it be?

Be kind to others and to yourself. 


Katie Peck


Instagram: @sherentsvintage

Facebook: @SheRentsVintage