January 2021 Feature Story - Nicole Beyrle

Nicole Beyrle | Floral Designer | IDoWeddingFlowers

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I met Nicole through another one of my very good florist friends, Ashley Kirnan with Tarry Grove. Their friendship and partnership is truly admiring. In an industry where there is so much competitiveness, they are two very respected business owners who truly enjoy working together and sending each other business! It's truly admiring and something I think we all should look up to.

I'm so excited to work with Nicole on some projects in the future. Her designs are out of this world and her creativity is outstanding. Here is more on her story and how to got into this biz.

Enjoy her story below.

Tell us about yourself - Where are you from and what did you wish to be/do when you grew up?

I was born and raised in and around the Rochester area, more West side, but have been familiar with the area my whole life. Fun fact, I didn't actually travel to Rochester until my teens but I have always lived less than an hour away. I honestly never had a dream goal of what I was going to be. I was very certain that I wanted to get married and have a family. I did however, always have a passion for the arts and took multiple classes all throughout school including, photography, ceramics, studio, graphics, and others. So I knew I wanted to be in something creative, whatever that was.

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What brought you to where you are today?

I did not attend college. Honestly my main goal in life again, was to be a mother. After multiple jobs that sucked the life out of my soul, I came across floral design. I began working in the floral industry when I was 18 and have now been in this business for 18 years. I think it is important for people to understand that you do not necessarily need a college degree to be successful, but you do need to be driven and determined.

What do you do professionally?

I am a floral designer for Events and Weddings!

What is the number one struggle you find in owning and running a business?

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Balancing having an actual life and securing family time. People constantly assume that because you own your own business you have the freedom to do what you want. Maybe some do, but as a business owner wh