March 2021 Feature Story: Lisa Hinterberger

Lisa Hinterberger | Stationer | lisa h. design

Lauren Victoria Photography

Lisa is a gem! When Lauren Shambo and I started creating our Flatlay Kits through The Ash & Ren Collective we reached out to Lisa to collaborate and showcase her amazing designs.

Part of my mission in Toney Consulting, is showcasing companies, especially those that are trying to get their foot into this industry. Lisa was the perfect girl to connect and collaborate with.

I'm so excited to showcase her designs through our Flatlay Kits and was thrilled to have her join us at my Spring styled shoot yesterday. Boy did she knock it out of the park. Check out some of her pieces in the feature below. She did an amazing job! I can't wait to work with her again for more upcoming projects this year. Stay tuned!

Enjoy her story below.

Lauren Victoria Photography

I was born in Germany and lived there until I was three years old. My Father played professional hockey for 15 years in Europe and met my mother there, who is German. My entire mother's side of the family still lives there. I'm really looking forward to this pandemic being over so we can go and visit them. My Oma and Opa (grandparents) are the COOLEST people I know and I miss them! When I was little we would go visit them almost every summer.

Right now I live in Buffalo. My fiance and I just bought a house and live with our dog, Zoey. Growing up I always thought I'd become an "artist", so I guess you could say I'm not that far off. A lot of the invitation design work I do involves custom watercolor and illustration.

Lauren Victoria Photography

What brought you to where you are today?

My parents. I'd be nothing without them. My father was probably the hardest working person I know. He passed away almost two years ago and it's so hard without him. I know he would be proud of me. Everything I do, he's always on my mind, telling me to keep going and keep doing!

What do you do professionally?

I work full-time as a Graphic Designer at a small marketing agency in Buffalo called Quilted Squirrel. We work on everything from website design to direct mail and anything in between! I started there about 8 months ago and before that I worked for the Buffalo Sabres in the Creative Department.

I started lisa h. design to allow myself more creative freedom. While working on past wedding invitation designs I realized I am really passionate about that. I love creating something custom for my couples. There's something so special to having your invitations designed specifically for you and your wedding or event!

Lauren Victoria Photography

What is the number one struggle you find in owning and running a business?

Having a 9-5 is great because it's a steady income. But with that I have to work on my side gig after hours. A lot of late nights and working on the weekends.

What does a day at work look like?

A normal day involves waking up at 5am to hit the gym. I really think there's no better way to start the day. After that I fire up the computer and grab a big cup of coffee for my 9-5. Through this pandemic I have come to find that I really enjoy working from home. It's so nice to have that flexibility and my dog doesn't seem to mind either! Once I clock out for the day I work on my lisa h. design clients. Right now I'm working on 2021 wedding invitations for clients as well as some brand identity design.

I'm also currently planning my own wedding, so things have been a little crazy here lately. But I enjoy being busy!

Lauren Victoria Photography

What do you spend the majority of your days doing?

I love working on watercolor and illustrations. My day job doesn't always give me that ability so it's nice to have the option with my side hustle.

What year did you start your business and how long did it take to acquire a consistent client base?

I have always done freelance and wedding invitations on the side. It was more just for friends. I started lisa h. design last May while I was laid off and I'm so happy I finally did. I guess you could call that the silver lining. For me it took about 3 months until I acquired a consistent client base.

What do you do to stay involved in the community?

I like to collaborate with other fellow designers and people in the industry. With the pandemic a lot of businesses are struggling right now. Something as simple as sharing their page or a photo on social media can go a long way. I'm also hoping I can get more involved in styled shoots. There is so much to learn which is so exciting!

Lauren Victoria Photography

What do you enjoy most about running your company?

Allowing me to be creative in different ways from my 9-5 job. It keeps me inspired! I love meeting new people and getting to know their story as well.

Where do you see your business in 5 years?

A consistent client base for all events not just weddings. I would also like to get into event styling and planning eventually as well.

What advice would you give to people your age looking to start their own business?

Sounds cliche, but just do it! You will be so happy you finally did and wondering why it took so long!

If a child walked up to you and asked for your advice and you only had a few minutes to give them your best tip, what would it be?

I'd first ask them what they are passionate about or enjoy doing. I'd then tell them to never let anyone tell you, you aren't good enough.


Lauren Victoria Photography

Lisa Hinterberger

Instagram: @lisah_design